Focus Servicios
A multi-service platform for a Barcelona business consultancy — built to convert, rank on Google, and load in under a second.
focusservicios.es/The Brief
Focus Servicios helps Barcelona businesses grow through subsidised employee training, web design, SEO, and social media. They had the clients, the reviews, and the results. What they needed was a website that showed all of it without losing the visitor halfway through.
The challenge: four different service areas, each with its own audience and buying intent, all under one roof. The solution couldn’t be a wall of text. It had to guide each visitor to the right place and make it easy to take the next step.
Results
One site, four audiences
Most service companies build one page and call it done. Focus Servicios needed something different. Dedicated landing pages per service, each speaking directly to a specific type of client.
The training page speaks to HR managers looking to upskill their teams at zero cost through Fundae. The web design page speaks to local business owners who need more clients. The SEO page speaks to businesses already online but invisible on Google.
Same brand, different conversation on every page.
Reviews highlight
Focus Servicios had built years of trust with their clients. 91 verified Google reviews. They were sitting inside a Google profile that most visitors never open.
We pulled those reviews directly into the homepage. Real names, real photos, real words from real clients. For a local service business, that’s the most powerful thing you can put above the fold.
Many ways to get in touch
Not every potential client wants to fill out a form. Some want to explain their situation in detail, others just want a callback, others just want to send a quick message on Whatsapp.
We built a full contact form with service selector and response-time confirmation for the first group. A single-field callback form for the second. A Whatsapp button for the third. The right conversion path for each type of visitor, without making anyone choose between them.
Fast enough to not lose anyone
A website that takes 3 seconds to load loses roughly half its visitors before the first word is read. Focus Servicios’ site loads its first content in 0.7 seconds with zero blocking time. That means the page never freezes while loading, on any device.
That’s not a technical achievement. That’s clients who would have left, staying.
Ready for Google from day one
Speed gets you in the door. Structure keeps you there. We set up every technical SEO element the site needs to rank: page-level meta titles and descriptions, XML sitemap, semantic HTML hierarchy, and direct submission to Google Search Console.
The site went live already indexed and ready to compete.
Full Site
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